As the lead designer for pūrlisse, I was responsible for multiple design and marketing initiatives, including revamping the design and storytelling of our influencer boxes.

Our most successful influencer box, the Lunar New Year box, earned an estimated media value of $1.8m over 6 weeks. This is an 8% increase in estimated media value from an influencer box campaign the previous year.

Along with my co-designer, I was chosen to lead the complete redesign of pūrlisse’s visual identity, including creating new brand guidelines and redesigning all packaging. This rebrand is not yet public, but I am extremely excited to share my work once the rebrand has launched.